Visibility is one of the Executive Committee's strategic priorities. This blog raises some relevant points as it is written for online marketeers:
How the Buddha Solved His Marketing Problem
"If you aspire to make a positive difference in the world, by working through your business, your profession, or your nonprofit organisation, ultimately your success comes down to the difference you make to people around you.
So one of the first steps you should take is to find your village of like-minded people — the people you can help and support, and who will help and support you in their turn."